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Lucas Lee-Tyson

Lessons learned from $62m+ in digital product sales.

Featured Post

The #1 Skill You Need To Print Money

If you want to print money as a marketer, the #1 skill you need is angle creation.Copywriting, media buying, funnel building, etc are all great but if you can be an overflowing source of new & creative angles to sell something that already has dozens of competitors in a saturated market (eg. investing, biz-opp, coaching, weight loss, etc.) you will never be broke a day in your life.It's a small skillset that takes a lifetime to master BUT if you are top 1% in this skillset you can be a...

The best sales process makes people feel like they are not being "sold". Instead, they get people to believe in a bigger opportunity, and see the company/person telling them about that opportunity as the only logical option to solve the problem they are explaining. For example, Russell Brunson did not try to sell people on himself or on ClickFunnels. He first wanted people to believe in the concept of "sales funnels", and to believe that it's difficult/expensive to build sales funnels from...

$397k In 6 Weeks

This offer launched on June 5th and in 6 weeks has done just under $400k in sales. Peak sales day was June 21st with over $28k in sales and currently hovering between $15k-25k/day from about $5k-7k/day in ad spend. 3 reasons this is working so well: 1 - Unique, "unbeatable" angle The only reason I launched this offer is because I thought of the angle while I was on a flight, and thought it had a lot of potential. Pulled out my laptop and started to research and see if anyone else was running...

If you sell business coaching / consulting / courses you should look into building simple AI tools to increase your offer's value. For maybe $3k-10k on Upwork you can get a custom software built using ChatGPT's API that will make you look like a genius to your clients without much effort. EASIEST way by far to increase the perceived value of your offer, and to stand out in a competitive market. For example if you were coaching people on investing in AirBNB and a lot of clients have a hard...

I've scaled 3 different high-ticket offers to $20k+/day in ad spend each, and at peak was collectively spending $45k/day. I talk to marketers & offer owners spending $1k-8k/day and all of them have the same problem - they're terrified to scale/spend more. They - like me, until recently - all have the same belief that scaling = lower profits. And yes, there is a lot of business complexity involved with acquiring more customers. Increased overhead. Decreased customer experience. Increased...

Amazon reviews are the easiest low-hanging source of profitable ad/email copy.#1. Search your niche/offer in the "books" category on Amazon#2. Find books that have 250+ reviews#3. Go to the reviews and search the words "reason" or "because"Easy way to find out out the underlying reasons WHY people are paying to solve a problem/what the real root of the problem they are solving is.

My media buying system for spending $45k+/day by myself with 1 assistant:Time investment = 4 hours per week (45 minutes per day).No agencies, freelancers, or outsourcing.Just 2 people running 2 funnels that prints millions in profit every month. Many people think that scaling ad spend = scaling team size & complexity.Hundreds of new ad creatives needed every single week.Tons of management, corporate-y "softwares" for tracking & testing.Dozens of spreadsheets duct-taped together for...

Elon Musk credits one single mental framework as "the most effective strategy" that he's used to build a $228 billion net worth.And, by applying it to my online business, I was able to scale to $50m+ in less than 2 years, in niches/markets that many would call "saturated" or simply too competitive to be profitable.What is this mental framework?It's called First Principles Thinking. And, if you use it correctly, you can blow past your competitors without working any harder than you already...